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Humpnose Big-Eye Bream

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Aleutian Scorpionfish

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American Paddlefish

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Ash Meadows Amargosa Pupfish

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Banggai Cardinalfish

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Blind Cave Fish

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Blue-lined Goatfish

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Bonytail Chub

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Bushymouth Catfish

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Chain Catshark

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Devil's Hole Pupfish

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Domino Damsel

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Endler's Livebearer

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Freckled Frogfish

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Green Phantom Pleco

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Harlequin Sweetlips

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Knobbed Porgy

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Northern Cavefish

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Pacific Spiny Lumpsucker

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Picasso Triggerfish

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Polar Eelpout

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Pimpled Snailfish

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Red Pigeon Blood Discus

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Short-snouted Seahorse

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Splitfin Flashlightfish

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Tassled Coffinfish

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Stoliczkae's Barb

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Wimple Carp

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Yaqui Chub

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Zonetail Butterfly Ray

- Humpnose Big-Eye Bream - Aleutian Scorpionfish - American Paddlefish - Ash Meadows Amargosa Pupfish - Banggai Cardinalfish - Blind Cave Fish - Blue-lined Goatfish - Bonytail Chub - Bushymouth Catfish - Chain Catshark - Devil's Hole Pupfish - Domino Damsel - Endler's Livebearer - Freckled Frogfish - Green Phantom Pleco - Harlequin Sweetlips - Knobbed Porgy - Northern Cavefish - Pacific Spiny Lumpsucker - Picasso Triggerfish - Polar Eelpout - Pimpled Snailfish - Red Pigeon Blood Discus - Short-snouted Seahorse - Splitfin Flashlightfish - Tassled Coffinfish - Stoliczkae's Barb - Wimple Carp - Yaqui Chub - Zonetail Butterfly Ray

Ambient Ichthyology

Sam Easterson’s Fish Studio produces scientifically informed, comic-inspired illustrations of a wide range of fish species. These illustrations are applied onto consumer products, introducing representations of uncommon fish species into domestic and everyday contexts.

The Studio views its products and the e-commerce channels where they are sold as vectors for public ichthyology education. By presenting its fish illustrations on consumer goods, the Studio seeks to support public literacy in ichthyology and encourage awareness of less familiar taxa.

Passive Science Communication

The Studio sees itself as an experiment in passive science communication. Instead of relying on overt campaigns, it works to embed scientific awareness into the fabric of consumer life through subtle, everyday product encounters. It aims to reframe ichthyology as an everyday cultural presence, softening barriers between specialized scientific knowledge and popular imagination.

Its calculated selection of a business model that uses mostly passive income streams to sustain its operations further allows the Studio to quietly expand the reach of its educational work beyond direct efforts.

“The Studio works to take fish out of the water and put them into your subconcious.”

— Sam Easterson